Social Media Manager · Marketing Manager · Brand Strategist

Marketing with a
point of view

I help growing brands turn scattered ideas into clear strategy, compelling content and marketing that actually gets done.

Part strategist. Part storyteller. Part person who rolls up her sleeves and publishes the post.

Start a project See my work

Johannesburg, South Africa · Working remotely with brands everywhere

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Founder & Business owner

Brand Manager

Digital Marketing

Ecommerce, B2B & B2C Experience

Strategy Through To Execution

About

I understand the marketing — and the business behind it.

My career has moved across food, retail, ecommerce, wellness, pets, hospitality and property. I've managed businesses, built brands, launched products and handled the less glamorous work that sits behind good marketing.

As an early founder, I understand that a campaign cannot exist separately from stock, margin, customer service, operations and most importantly sales. My work considers the full customer journey rather than focusing only on how a brand appears online.

I'm equally comfortable developing a brand position, planning a content calendar, writing a product page, setting up an email flow or working through the commercial reasoning behind a campaign.

Good marketing should be creative. It should also make commercial sense.

Services

Where I can help

Social Media Management

  • Social media strategy
  • Monthly content planning
  • Content calendars
  • Caption writing
  • Community-focused content
  • Publishing and scheduling
  • Campaign concepts
  • Performance reviews

Marketing Management

  • Marketing planning
  • Campaign coordination
  • Launch management
  • Customer journey planning
  • Marketing calendars
  • Digital paid marketing
  • Connecting marketing to business priorities

Brand Strategy & Positioning

  • Brand positioning
  • Audience definition
  • Messaging frameworks
  • Tone of voice
  • Competitive reviews
  • Brand storytelling
  • Translating strategy into communication

Content & Copywriting

  • Social copy
  • Website copy
  • Product descriptions
  • Campaign messaging
  • Blog content
  • Email copy
  • SEO-conscious ecommerce content

Ecommerce Marketing

  • Shopify content management
  • Product launches
  • Product-page optimisation
  • Promotions and merchandising
  • Customer retention
  • Conversion-focused journeys

Email & CRM Marketing

  • Klaviyo campaigns
  • Automated email flows
  • Launch emails
  • Abandoned-cart sequences
  • Segmentation
  • Customer lifecycle planning

Tools I work with

Ecommerce & Web

Loox Shopify WooCommerce WordPress

Marketing & Advertising

Basic SEO Klaviyo ManyChat Meta & Google advertising Shopify Email

Content & Social

Agorapulse Canva

Project Management

ClickUp Monday.com Notion

AI

ChatGPT Claude Claude Code Claude Design Gemini

Selected Work

A few brands I know from the inside

1 / 4

More work samples are available on request.

Proven Results

Marketing that shows up in the numbers

Creative work is only half the job. These are the commercial outcomes it produced. Select any figure to see what drove it.

Food Styling

From recipe to final shot

Recipe development, food styling and creative direction for social media campaigns, packaging and digital content.

How I Work

Clear thinking. Thoughtful work. No disappearing into a strategy deck.

01

Understand

Learn the business, customer, commercial reality and actual problem before proposing content.

02

Clarify

Define the priorities, positioning, message and role of each marketing channel.

03

Create

Develop the campaign, content, copy and practical assets required to bring the thinking to life.

04

Improve

Review what is working, identify gaps and improve the next round of activity.

You will always know what is being worked on, why it matters and what comes next.

Ideal Clients

We'll probably work well together if…

You have a strong product or service but your marketing feels scattered.

Your brand has grown faster than its strategy.

You need someone who can think and execute.

You want consistency without becoming bland.

You need senior marketing support without hiring a full-time marketing manager.

You value clear communication and commercially sensible ideas.

You want a long-term marketing partner rather than a content factory.

Need someone who can see the bigger picture and still get the post published?

Tell me what you're working on, where your marketing is getting stuck and what kind of support you need.

Send an email

Johannesburg, South Africa

Available for remote and selected Johannesburg-based work · Freelance projects, retainers and marketing support